THIS IS OUR STORY
Hi there! We are James and Erin Merkley, the owners of Story Path. We started Story Path because we love seeing brands grow. Every brand has a powerful story nested at its core. We build pathways from you to your customers through the power of storytelling. Stories are compelling by themselves, but when a great story is told with expertise, the results change communities and make profound differences. We do all of this through our Fractional CMO and Project Manager support, Video and Photo Content Creative, AI Content, Graphic Design, Website Design, Social Media Management, SEO and AI Search Optimization, Podcast Management, Ad Management, Newsletter and Email campaigns. There's nothing we enjoy more than seeing our partner brands grow and scale their businesses through our highly effective brand messaging tactics. It impacts families, communities and it makes the world an all-around better place!
Your Story Matters and we help you tell it!
OUR MISSION IS SIMPLE…
Every brand has a powerful story nested at its core.
We fuel our partners with powerful, story-driven content and marketing strategies. We do this through our Fractional CMO and Project Manager support, Video and Photo Content Creative, AI Content, Graphic Design, Website Design, Social Media Management, SEO and AI Search Optimization, Podcast Management, Ad Management, Newsletter and Email campaigns.We help make sure your brand gets the attention it deserves. We will also make a mark on localized Non Profits by providing comped marketing projects that increase their brand awareness and donor funding. These comped projects will be accomplished in house and via our white-label partners.
OUR VISION IS PRECISE…
We want to be known as the premiere marketing solution in Colorado.
Our goal is to know people's brands and tell their stories in ways that transforms communities. We want Colorado to know us as the premiere marketing solution for their businesses. Whatever your goals are, we can help you hit them every single month.
OUR VALUES ARE EVERYTHING…
TRUSTWORTHY SERVICE
We will NEVER cross lines in order to make more money or land a project, and we will NEVER over-promise and under-deliver to our clients. Our uncompromising commitment to building trustworthy connections to all of our Brand Partners and white-label partners should be at the forefront of everything we do. We want to be trusted by a multitude of smaller local brands, and we want to develop deep partnerships with 10-20 larger brands at a state or national level.
IDEAS ARE EVERYTHING
We believe that the next world-changing idea is only a few conversations away from discovering. No idea is off-limits, and even though the idea may be for a later time, it is still worth sharing.
FORWARD THINKING
Not only do we talk about the next best ideas, we implement them. We will strive to be at the forefront of our industry, and we will always seek to pioneer new ways to help our Partner Brands see the success they deserve with their advertising.
ME + WE = TEAM
We’ve all heard it said: “There is no I in Team”, but this is simply not true. This team is not more important than each individual in it, and each individual is not more important than the team. If we all collaborate rather than compete with each other, we will be better off as a whole.
LEADERS = SERVANTS
Leadership roles will not be granted to the highest performers or the most talented on our team, it will be rewarded to those who have a heart to serve others first. Leadership at Story Path is not glamorous, it is built on service for others and it is not meant for everyone. There will be opportunity for advancement, but that will not always mean leadership positions.